MARKETING YOUR HOME

Below are the exclusive, tried-and-true marketing strategies our team has meticulously developed and refined over the years, successfully helping buyers from around the world find their perfect home here in Hampton Roads, Virginia. These strategies have consistently proven effective by leveraging our deep understanding of the local market, utilizing cutting-edge technology, and fostering strong relationships with buyers, sellers and fellow agents. Our approach is tailored to highlight the unique qualities of each property, ensuring maximum visibility and appeal to a global audience.

The MLS (Multiple Listing Service) serves as a centralized listing platform where licensed agents upload and search for available listings. This site is updated several times throughout the day, and any client working with an agent will also have access to this platform and be notified immediately when a property that fits their criteria becomes available. This is the number one point of contact that all licensed agents will be referring to when looking for homes for their buyers.

In addition to the MLS, we ensure your listing is automatically uploaded to hundreds of other national real estate websites including Zillow/Trulia, Realtor.com, Homes.com, Redfin, Coldwell Banker, Long and Foster, RE_MAX, Movoto, Century 21, Better Homes & Gardens and more …And that’s just the start.

Want ONE centralized place to share your home with the world? At no extra cost to you, the Trustworthy Agents Group creates a personalized website for EVERY one of our listings. This custom website includes professional photography, a YouTube video, property description, floor plan, all major home stats, map location, school information, 3D Virtual Tour and more! With our guidance, your home gets the spotlight it deserves, attracting buyers from around the globe with a comprehensive, beautifully crafted online presence.

Don’t let an agent take photos with their cell phone! This is your only chance at a first impression. At no extra cost to you, we invest in both professional photography and a walk through YouTube video to ensure your home looks its absolute best, capturing the attention of online buyers and making that all-important first impression count.

It’s no surprise in this day and age, a whopping 97% of home buyers begin their search online. This statistic highlights the critical importance of having a strong online presence when selling a home, as nearly all buyers are turning to the internet to explore listings, view photos, and gather information about properties before making any in-person visits. As described above, we will ensure your home is posted to hundreds of real estate websites. AND, in addition to your custom website, our team will feature your home on our social media pages on YouTube, Facebook and Instagram and make the links shareable for you! This wide-spread exposure provides the maximum opportunity for your home to be discovered online!

Each listing is accompanied by professionally designed paper flyers, thoughtfully placed within the home for potential buyers to take with them. These flyers serve as a tangible reminder of your property, allowing buyers to scan your home’s website via a personal QR code to revisit key details, stunning photos, and standout features long after they’ve left the showing. By providing this take-home material, we ensure that your home stays top of mind, reinforcing its appeal and making a lasting impression well beyond the initial viewing, whether it’s during an open house or a scheduled showing.
Additionally, each month we send a trifold mailer to our entire client database of over 600+ families, showcasing our latest listings and broadening the reach of our marketing efforts. You never know where the right buyer for your home might come from—sometimes, it’s one of our hundreds of previous clients who knows someone searching in your area!

Just like clients with their agents, realtors enjoy working with fellow agents they know, like and trust. We have worked hard to build a reputation of reliability among our fellow realtors and vendors, so there’s no guesswork for other agents when it comes to wondering what it will be like to work with our team through a transaction. They know our communication is immediate, clear, and respectful, they like that our goal is a win-win for all parties involved, and they trust that we operate on a fiduciary basis for our clients. Our strong agent networking ensures that your home is given the best possible exposure and not only appeals to buyers visiting your home, but the buyer’s agents as well.

A strategic tool in the home-selling process. Our team enjoys creating a welcoming environment where prospective buyers can explore the home at their own pace, often without the pressure of a scheduled appointment. Open house events attract not only serious buyers but also those who might be initially unsure of their timeline, giving the home increased exposure and opportunity. Additionally, open houses can generate a sense of urgency and competition among buyers, especially if multiple visitors show interest. Additionally, open houses provide sellers with valuable feedback from potential buyers, offering insights into possible repairs or improvements that could further enhance the home's appeal. Overall, open houses are a key component in creating buzz around a listing and can significantly contribute to a quicker and more successful sale.

Most of these steps we take in marketing your home happen before your home is ever listed. Don’t miss this article on Preparing Your Home to Sell for even more tips on marketing your home once you have buyers walking through it! With these carefully crafted strategies, we ensure that your beautiful home stands out in an ever-changing, competitive market. Trust us to deliver results that go beyond the ordinary, to make your home-selling experience smooth, successful, and rewarding.